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Why are SMEs important?	Super User

"... whatever people want they do not want kowtowing from the companies that market to them. They do not weant us to prostrate ourselves in front of them and to promise to love them, till death do us part. They'd much rather be teased, tantalised and tormented by delicious insatiable desire."

Dr. Stephen Brown (2001)
in 'Torment your customers (they'll love it)',
Harvard BusinessReview

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